VM Dent
According to our open methodology, this clinic scored 70/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #5 of 12 ranked clinics · Last checked: 7 October 2026
70/100
Positions by Rating Profile
- Overall Transparency & Trust#570/100
- Best for Expats#569.5/100
- Best for Dental Implants#668/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#768.5/100
- Best English-speaking Clinics#570.7/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)#270/100
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✓ General anaesthesia / deep sedation (sleep dentistry) — General anaesthesia / deep sedation documented Implantology page: 'General Anaesthesia is available upon request' (+€100/hr) [vm-dent-deepen-10]
Summary
Dentist-led clinic (Dr. Kostadin Mitov) offering implantology, orthodontics (braces and aligners), aesthetic dentistry, periodontology and fillers. Multilingual website with English-speaking support and free initial examination; oriented to international patients.
Fetched pages did not expose a phone/email/street address; contact captured via a quote form.
Strengths
- Information Transparency: 16 of 20 points.
- Reputation & Reviews: 18.5 of 20 points.
- No red flags identified in public sources.
Weaknesses
- AI & Search Visibility: 2.5 of 10 verifiable points (missing: mentioned for: best dentist Sofia; mentioned for: English speaking dentist Sofia; mentioned for: dental implants Sofia; mentioned for: emergency dentist Sofia; mentioned for: Sofia dental clinic for expats; structured data on website)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
16 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s4] | 4/4 |
| ✓ | Dentist names listed Dr. Kostadin Mitov named. [s4] | 3/3 |
| ✓ | Dentist specializations listed [s4] | 2/2 |
| ✓ | Real clinic photos [s4] | 2/2 |
| ✓ | Service list published [s4] | 3/3 |
| ✗ | Clear contact details Phone/email/address not shown on fetched pages; only a quote form. [s4] | 0/2 |
| ✓ | English website version [s4] | 2/2 |
| ✗ | Address and map published No explicit street address on fetched pages. [s4] | 0/2 |
Price Transparency
9 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✓ | Prices or price ranges published The clinic's implantology page gives standing prices in euro: single implant with zirconia crown 1,000, All-on-4 from 2,900 per jaw, All-on-6 at 5,000, bone graft 1,500. [prices-recheck-2026-10-07] [vm-dent-deepen-14] [vm-dent-deepen-15] [vm-dent-deepen-11] | 3/3 |
| ✗ | Cleaning price listed Periodontology and aesthetic-dentistry pages describe gum and cosmetic treatments with no cleaning/scaling price [vm-dent-deepen-8] | 0/2 |
| ✗ | Filling price listed No filling price found on any service page [vm-dent-deepen-9] | 0/2 |
| ✓ | Crown price listed Single implant with zirconia crown bundle listed at €1,000 (standalone crown price not separately broken out) [vm-dent-deepen-14] | 2/2 |
| ✓ | Implant price listed All-on-4 from €2,900, All-on-6 zirconia €5,000 [vm-dent-deepen-15] | 2/2 |
| ✓ | Consultation price listed Free consultation offered via the contact form [vm-dent-deepen-11] | 2/2 |
| ✗ | X-ray / imaging price listed Panoramic X-ray is bundled into the treatment package, not sold or priced separately [vm-dent-deepen-10] | 0/2 |
Reputation & Reviews
18.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-26; confirmed unchanged [vm-dent-deepen] [s18] | 6/6 |
| ◐ | Google review volume as of 2026-09-26; previously 174 [vm-dent-gbp-2026-09-26] | 2/3 |
| ✓ | Review recency as of 2026-09-17 [vm-dent-deepen-16] | 3/3 |
| ✓ | Clinic responds to reviews Owner replies to all five readable reviews, most recently 2026-08-19 [vm-dent-deepen-12] [vm-dent-deepen-17] | 2/2 |
| ✓ | No recurring complaints Histogram 1-2★ 6 of 179 (3.4%); the five readable reviews are all 5★ with no complaint theme [vm-dent-deepen-12] | 2/2 |
| ✓ | No suspicious review patterns Histogram not 100% 5★; readable reviews are long, specific and personalised, not templated [vm-dent-deepen-18] | 2/2 |
| ✓ | Active Facebook presence [vm-dent-deepen-2] | 1/1 |
| ✗ | TripAdvisor presence No genuine TripAdvisor listing; site's only "tripadvisor" occurrence is an unused icon-font class [vm-dent-deepen-24] [vm-dent-deepen-25] | 0/0.5 |
| ✓ | Other review platforms WhatClinic and other aggregators. [s18] | 0.5/0.5 |
Medical Infrastructure
10 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray Panoramic X-ray documented as part of the implant treatment package [vm-dent-deepen-10] | 2/2 |
| ✗ | CBCT (3D imaging) Treatment package explicitly lists panoramic X-ray only; no CBCT/3D imaging mentioned [vm-dent-deepen-19] | 0/2 |
| ✓ | Implantology [s4] | 2/2 |
| ✓ | Orthodontics Braces and aligners. [s4] | 2/2 |
| ✓ | Oral surgery Oral surgery documented: wisdom tooth extraction, cyst removal, sinus lift [vm-dent-deepen-20] | 2/2 |
| ✗ | Pediatric dentistry Pediatric dentistry is not among the clinic's five listed services [vm-dent-deepen-13] | 0/1.5 |
| ✗ | Emergency care No emergency or same-day service documented anywhere on the site [vm-dent-deepen-21] | 0/1.5 |
| ✓ | Works with international patients English support and driver service. [s4] | 2/2 |
Communication & Service
7 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp icon on the contact page links to the clinic's WhatsApp number [vm-dent-deepen-22] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s4] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Free initial examination / remote treatment-plan quote. [s4] | 1.5/1.5 |
| ✓ | Clear service explanations [s4] | 1/1 |
| ✗ | Convenient opening hours Google Business Profile hours Mon-Fri 9 AM–6 PM, closed weekends — closes before 19:00 and no weekend hours; no separate hours published on the clinic's own site [vm-dent-deepen-23] | 0/1.5 |
AI & Search Visibility
2.5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Sofia", "English speaking dentist Sofia", "dental implants Sofia", "emergency dentist Sofia", "Sofia dental clinic for expats".
| ✗ | Mentioned for: best dentist Sofia [vm-dent-deepen-3] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Sofia [vm-dent-deepen-4] | 0/1 |
| ✗ | Mentioned for: dental implants Sofia [vm-dent-deepen-5] | 0/1 |
| ✗ | Mentioned for: emergency dentist Sofia [vm-dent-deepen-6] | 0/1 |
| ✗ | Mentioned for: Sofia dental clinic for expats [vm-dent-deepen-7] | 0/1 |
| ✗ | Structured data on website Only page-level JSON-LD types found (WebPage, WebSite, Article, BreadcrumbList, ImageObject, Person); no business entity markup [s4] | 0/1.5 |
| ◐ | Google indexing quality [sq] | 1/2 |
| ✓ | Dedicated service pages [s4] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1Sofia Implant Centre51 of 100View report →
- #2Medstom Dental Clinic19.9 of 100View report →
- #3Ortodent Dental Clinic8.6 of 100View report →
Measured by Ansmeter, 7 October 2026 – 8 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: 220811200593 ("VM Dent" - Individual Practice for Primary Medical Care - Dental EOOD — LZIBPH) (LZIBPH searchMedicalStaff='Mitov' (in Cyrillic; Sofia) surfaced the clinic directly: legal entity name is a literal transliteration of the brand 'VM Dent'. Sofia, active, registered 2020-05-20. High confidence.) [vm-dent-lic]
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Dr. Kostadin Mitov [s4] [vm-dent-doclic] [vm-dent-bzs-010008800] | — | 010008800 | LPK number in the public register of BZS, the dentists’ professional body; membership rights uninterrupted, so entitled to practise (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://vmdent.com/en/ |
|---|---|
| Phone | +359 877 303 059 |
| https://www.facebook.com/vmdentbulgaria/ | |
| Google Maps | Map listing |
| Address | 14 Sveti Pimen Zografski Street, Dianabad, 1172 Sofia, Bulgaria |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s4 | https://vmdent.com/en/ | Site-wide structured-data read (40 pages, 38 with JSON-LD) found only WebPage, ImageObject, BreadcrumbList, ListItem, WebSite, Article, Person types — no Organization/LocalBusiness/Dentist entity | 2026-09-17 |
| s18 | https://www.whatclinic.com/dentists/bulgaria/sofia/vm-dent | Aggregator rating/review count. | 2026-07-12 |
| sq | search:best dentist Sofia Bulgaria | AI/search visibility scout 2026-07-12 | 2026-07-12 |
| vm-dent-doclic | https://pub.registerbzs.org/reg.php?name=%D0%9A%D0%BE%D1%81%D1%82%D… | Dr. Kostadin Ivanov Mitov, LPK 010008800, active (continuous membership rights), address Sofia, St. Pimen Zografski St. 14. | 2026-08-26 |
| vm-dent-deepen | https://www.google.com/maps/place/VM+Dent/@42.665477,23.3505142,811… | Google rating 4.9 (174 reviews) as of 2026-08-26 | 2026-08-26 |
| vm-dent-deepen-2 | https://www.facebook.com/VMDentSofia | 'VM Dent International' Facebook page, 9.7K+ followers - found via search, accessed 2026-08-26 | 2026-08-26 |
| vm-dent-deepen-3 | search:best dentist Sofia | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| vm-dent-deepen-4 | search:english speaking dentist Sofia | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| vm-dent-deepen-5 | search:dental implants Sofia | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| vm-dent-deepen-6 | search:emergency dentist Sofia | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| vm-dent-deepen-7 | search:dentist for expats Sofia | AI/search visibility scout 2026-08-26: not present in top results | 2026-08-26 |
| vm-dent-lic | https://registries.his.bg/api/V1/outpatientcare/getOutpatientCareWi… | Registry record: number 220811200593, "VI EM DENT - Individual Practice for Primary Medical Care - Dental" EOOD, city 68134 (Sofia), statusCode 2, countAddress 2, countMedicalStaff 1, registered 2020-05-20. | 2026-08-25 |
| vm-dent-deepen-8 | https://vmdent.com/en/periodontology/ | Periodontology page describes gingivitis/periodontitis treatment; no cleaning or scaling price published | 2026-09-17 |
| vm-dent-deepen-9 | https://vmdent.com/en/aesthetic-dentistry/ | Aesthetic-dentistry page (crowns, veneers, bonding, whitening) has no filling item or price | 2026-09-17 |
| vm-dent-deepen-10 | https://vmdent.com/en/implantology/ | "A Comprehensive Treatment Package That Includes: Initial Examination, Panoramic X-Ray, Tailored Treatment Plan..." — no standalone imaging price | 2026-09-17 |
| vm-dent-deepen-11 | https://vmdent.com/en/contacts/ | "Free consultation. Fill out this short form to receive your personalised treatment plan and quote." | 2026-09-17 |
| vm-dent-deepen-12 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing 2026-09-17: histogram 5★ 173 / 4★ 0 / 3★ 0 / 2★ 1 / 1★ 5 of 179; the five readable reviews are all 5★, no repeated complaint | 2026-09-17 |
| vm-dent-deepen-13 | https://vmdent.com/en/allservices/ | Complete service list: Implantology, Orthodontics, Aesthetic Dentistry, Periodontology, Filler Placement — no pediatric dentistry | 2026-09-17 |
| vm-dent-deepen-14 | https://vmdent.com/en/implantology/ | "Dental implant prices ... Single implant with ZIRCONIA crown €1,000" | 2026-09-17 |
| vm-dent-deepen-15 | https://vmdent.com/en/implantology/ | "Prices per jaw. All on 4 with RESIN teeth €2,900. All on 4 with ZIRCONIA teeth €4,000. All on 6 with ZIRCONIA teeth €5,000. Bone graft €1,500" | 2026-09-17 |
| vm-dent-deepen-16 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing 2026-09-17: newest exact review date 2026-07-18 | 2026-09-17 |
| vm-dent-deepen-17 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Owner reply to 'Desi M' (2026-08-19): "Thank you very much for your kind words and for sharing your experience with VM Dent..." | 2026-09-17 |
| vm-dent-deepen-18 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing 2026-09-17: 96.6% 5★ (not 100%); 5 readable reviews are detailed narratives naming specific doctors and treatments | 2026-09-17 |
| vm-dent-deepen-19 | https://vmdent.com/en/implantology/ | Detailed implant treatment-package list names 'Panoramic X-Ray' with no CBCT/cone-beam/3D scan item | 2026-09-17 |
| vm-dent-deepen-20 | https://vmdent.com/en/implantology/ | "Oral surgery ... We also frequently perform other oral surgeries, including wisdom tooth extraction, cyst removal, and sinus lift procedures." | 2026-09-17 |
| vm-dent-deepen-21 | https://vmdent.com/en/allservices/ | Full service list and implantology/contacts pages read; no emergency/same-day wording found | 2026-09-17 |
| vm-dent-deepen-22 | https://vmdent.com/en/contacts/ | WhatsApp icon on the contacts page links (via a redirect) to https://wa.me/+359877303059 | 2026-09-17 |
| vm-dent-deepen-23 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google Business Profile hours as of 2026-09-17: Mon-Fri 9 AM–6 PM, Sat/Sun closed | 2026-09-17 |
| vm-dent-gbp-2026-09-26 | https://www.google.com/maps?cid=10699882044215283247&hl=en | Google listing read on 2026-09-26: rating 4.9 from 183 reviews; star histogram 1★ 5 / 2★ 1 / 3★ 0 / 4★ 0 / 5★ 177; newest review dated 2026-09-24. | 2026-09-26 |
| vm-dent-deepen-24 | https://www.tripadvisor.com/TypeAheadJson?action=API&query=VM%20Den… | TripAdvisor's own search for "VM Dent" returned no relevant results at all | 2026-09-29 |
| vm-dent-deepen-25 | https://vmdent.com/en/ | Clinic's own homepage HTML read in full; the string "tripadvisor" only occurs inside an unused Font Awesome icon CSS rule (.fa-tripadvisor), not as an actual tripadvisor.com link | 2026-09-29 |
| vm-dent-bzs-010008800 | https://pub.registerbzs.org/reg.php?name=&midname=&surname=&uin=010… | BZS public register, record for LPK 010008800: Dr. Kostadin Ivanov Mitov, status "uninterrupted membership rights" (the register's mark that the dentist may practise), registered with the Sofia regional college. | 2026-09-30 |
| prices-recheck-2026-10-07 | https://vmdent.com/en/implantology/ | Read 2026-10-07: the implantology page gives prices in euro: single implant with zirconia crown 1,000; per jaw, All-on-4 with resin teeth 2,900, All-on-4 with zirconia teeth 4,000, All-on-6 with zirconia teeth 5,000; bone graft 1,500. | 2026-10-07 |
Change History
| Date | Change |
|---|---|
| 2026-10-07 | Corrected on 2026-10-07: the card already listed the clinic's prices for a crown, an implant and a consultation from its implantology and contact pages, while the general entry on published prices still said no. The implantology page was read again on 2026-10-07 (five priced treatments) and the entry now says yes. Nothing else on the card was re-read. |
| 2026-09-29 | Checked TripAdvisor's own search and the clinic's website for a TripAdvisor profile: the site's only "tripadvisor" occurrence is an unused Font Awesome icon class, not a real link; no matching profile found. |
| 2026-09-29 | Corrected 2026-09-29: review count 183 (was 174) from the Google listing on 2026-09-26. |
| 2026-09-17 | Aligned with the clinic's entry on bulgariadentalrating.com: recorded General anaesthesia / deep sedation (sleep dentistry) (yes) from sources read on 2026-09-17. |
| 2026-09-17 | Re-read on 2026-09-17: the clinic's service pages (implantology, periodontology, aesthetic dentistry), contact page and full service list in English, plus its Google listing. Recorded: implant and bundled implant-crown pricing, and a free consultation, published; no standalone cleaning, filling or imaging price; a panoramic X-ray and oral surgery (extractions, cyst removal, sinus lift) documented, no CBCT; no pediatric or emergency service; a WhatsApp contact channel; no structured data found on the site. Google reviews are recent, positive, individually answered by the clinic, and show no signs of manipulation. Still unverified: TripAdvisor presence. |
| 2026-09-10 | Twin parity 2026-09-10 (clinicLicense): this card left the clinic licence unverified; the twin card bulgaria-dental, which publishes the same clinic (same phone and website), holds a sourced value. This card tried the IAMN/his.bg registry twice by trade name ("VM" — too short to filter, "VM Dent" — 0 results, both in Cyrillic) and left it null for want of a legal-entity name; the twin searched the same registry by the named dentist instead (searchMedicalStaff="Mitov", in Cyrillic) and the clinic came out directly: 220811200593, "VI EM DENT — Outpatient clinic for individual practice for primary medical care – dental" EOOD, Sofia, statusCode 2 (active), registered 2020-05-20 — a literal transliteration of the brand. The value, the note and the twin's own cited source(s) are copied here without new research. |
| 2026-09-07 | opaque_prices flag removed under methodology v1.4.0 (no evidence of bait/opacity; non-publication is scored by price criteria). |
| 2026-08-26 | Deepen 2026-08-26: recheck found a full street address (previously only 'Sofia, Bulgaria') and a phone number (previously unset) via the clinic's own contacts page - note the site's own listed number (+359 877 303 059) differs from the Google Maps-displayed number (+359 87 651 0055), both appear to be live clinic lines; review count updated 107->174 (directly confirmed vs prior aggregator estimate); added a live Facebook page as external source; visibility scout 5 queries - not present in any; a third-party 'STA anaesthesia' claim initially found in search was verified on the source page to describe a different clinic and was discarded, so sedation stays null; no uncited sources found to triage. |
| 2026-08-26 | License verification 2026-08-26 against BZS dentist register and IAMN/his.bg outpatient-care registry: Dr. Kostadin Mitov confirmed as an active BZS member; clinic-level registration for VM Dent not identified in the state registry under 2 name variants tried. |
| 2026-07-12 | Initial data collection. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.